The latest industry review from Platinum Jewellery Business Review (PJBR) Q1 2023 indicates improved sentiment and positive consumption momentum among affluent jewellery buyers in platinum’s key markets and a continued recovery from the effects of the COVID-19 pandemic.

As jewellery industry trends continue to evolve, branded jewellery is expected to be a major growth engine in the coming years.

PGI said the high growth in India could be attributed to high consumer walk-ins during July-August 2022

Platinum Guild International’s India Report informs of a recovery in platinum jewellery sales and rise in key markets

Platinum proves to be a value generator in driving sustainable business for brands amid disruptions

The key festive and wedding season in Q4 saw increased consumer traffic and a remarkable recovery in business ahead of the third wave of Covid-19

Indian platinum jewellery sales had improved in Q3 -- PGI maintains that platinum is well positioned given the current high gold price

According to PGI's 2019 Platinum Jewellery Business Review, young consumers, men’s jewellery and female self-purchase will build upon platinum’s pre-eminence in bridal jewellery to drive future demand